SOCIAL ENTREPRENEURSHIP :      ujjwal.anurag@businesssandesh.in                    MARKET BASED SOLUTION TO ADDRESS SOCIAL AND ENVIRONMENT PROBLEMS.

Social entrepreneurship uses innovative, market – based solutions to address social and environment problems. These solutions can be a new product, new approach to resolving these community challenges. 

Social entrepreneurship is about applying practical, innovative and sustainable approaches to benefit society in general, with an emphasis on those who are marginalized and poor. 
A social enterprise exists primarly to provide a solution to a social or environmental problem, and must use a business approach that works financially. Social enterprises are different from traditional enterprise in that their key focus is to positively impact society and the environment.

They use their profits to rainforce the social impact of their enterprise.

Social enterprises are not the same as business focused on the use of social media (eg. twitter) or social marketing.

Social enterprises are also not the same as companies that only make philanthropic donations or organize and other community engagement initiatives. Social entrepreneurship has gained renewed currency in a world ever more divided between haves and the have-nots. They distinguish themselves from other social venture players by doing, not talking. They are relentlessly focused on impact. 

A term that captures a unique approach to economic and social problems, an approach that cuts across sectors and disciplines grounded in certain values and processes that are common to each social entrepreneur, independent of whether his/ her area of focus has been education, health, welfare reform, human rights, workers' rights, environment, economic development, agriculture, etc., or whether the organizations they set up are non-profit or for-profit entities.

It is this approach that sets the social entrepreneur apart from the rest of the crowd of well-meaning people and organizations who dedicate their lives to social improvement.

Social business ventures. 

The entrepreneur sets up a for-profit entity or business to provide a social or ecological product or service. While profits are ideally generated, the main aim is not to maximize financial returns for shareholders but to grow the social venture and reach more people in need. Wealth accumulation is not a priority and profits are reinvested in the enterprise to fund expansion. The entrepreneur of a social business venture seeks investors who are interested in combining financial and social returns on their investments.

SOCIAL ENTREPRENEURS.

Social entrepreneurs drive social innovation and transformation in various fields including education, health, environment and enterprise development. They pursue poverty alleviation goals with entrepreneurial zeal, business methods and the courage to innovate and overcome traditional practices. A social entrepreneur, similar to a business entrepreneur, builds strong and sustainable organizations, which are either set up as not-for-profits or companies. 

Social entrepreneurs tackle major social issues, from increasing the college enrollment rate of low-income students to fighting poverty. They operate in all kinds of organizations: innovative non profits, social-purpose ventures, and hybrid organizations that mix elements of nonprofit and for-profit organizations. Promoting systemic social change is the real objective. Like business entrepreneurs, social entrepreneurs see and act upon what others miss: opportunities to improve systems, create solutions and invent new approaches that create social value. And like the best business entrepreneurs, social entrepreneurs are intensely focused and hard-driving in their pursuit of a social vision. 

Social entrepreneurs are driven to produce measurable returns. These results transform existing realities, open up new pathways for the marginalized and disadvantaged, and unlock society’s potential to effect social change. Social entrepreneurs operate within a social context rather than the business world, they have limited access to capital and traditional market support systems. As a result, social entrepreneurs must be skilled at mobilizing human, financial and political resources.

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